30 Books for Entrepreneurs
Predictably Irrational
Dan Ariely
Dan Ariely refutes the common assumption that we behave in fundamentally rational ways. From drinking coffee to losing weight, from buying a car to choosing a romantic partner, we consistently overpay, underestimate, and procrastinate. Yet these misguided behaviors are neither random nor senseless. They're systematic and predictable—making us predictably irrational.
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Behavioral Economics For Dummies
Morris Altman
The field of behavioral economics sheds light on the many subtle and not-so-subtle factors that contribute to our financial and purchasing choices. In this book readers will learn how social and psychological factors, such as instinctual behavior patterns, social pressure, and mental framing, can dramatically affect our day-to-day decision-making and financial choices.
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All Marketers Are Liars
Seth Godin
Telling an authentic story about your company, your products, and your purpose is the secret to great marketing whether you’re selling wine glasses or sports carts. Seth Godin teaches by example, showing why every business needs to start telling stories
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Content Rules
Ann Handley and C.C. Chapman
Content or entertainment marketing is the idea of offering potential customers real and valuable articles, video, or similar in order to build brand loyalty. Although service businesses typically favor this approach, content marketing is still very important for ecommerce entrepreneurs.
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Optimize: How to Attract & Engage More Customers
Lee Odden
Online retailers need to boost visibility and relevance if they are to engage customers and increase sales. Odden describes how to achieve just this sort of goal with integrated marketing including SEO, social media, and content marketing.
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Return on Influence
Mark Schaefer
Schaefer guides readers to setting goals and measuring success, demonstrating that influence has the power to drive your business.
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The Power of Habit
Charles Duhigg
Duhigg shows how simple habits and patterns can have a significant impact on performance and marketing success. He uses case studies like how marketers turned Febreze from a flop to a billion dollar company.
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Likeonomics
Rohit Bhargava
The Internet age impacts how we connect with others and how we build trust over the web. Bhargava sees personal relationships behind every major Internet undertaking.
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Word of Mouth Marketing
Andy Sernovitz
If Sernovitz is to be believed, your company can get its very best customers with word-of-mouth marketing. Give folks something to talk about.
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Marketing in the Age of Google
Vanessa Fox
Google, Bing, Yahoo, Ask, and Blekko are among the top search engines and are some of the the keys to accessing new customers. Fox describes how search and search behavior impacts your business.
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Online Marketing Inside Out
Brandon Eley & Shayne Tilley
Aimed at helping you bring your marketing to the online community. This book walks through each modern marketing channel, describing how to use and succeed.
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Your Customer Creation Equation
Brian Massey
This book is a guide to improving your site’s conversion rates. It is one thing to get site visitors, it is quite different to get those visitors to make a purchase.
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Don't Make Me Think
Steve Krug
This is a common sense approach to web usability and is an essential read for anyone who designs, writes, programs, owns or manages online stores.
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Power Stories
Valerie Khoo
This book explains why storytelling is the ultimate tool for business success, and reveals the 8 stories that every online business owner should tell.
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